You may think that the term "company culture" comes into play once your company becomes big and has a lot of employees. In reality, company culture in small business is the same company culture that will define your business if it becomes big. Therefore, if you have not laid the foundation of principles, mantras, work ethic, etc. in the beginning, doing so later will prove to be a difficult task.
So why is company culture important in small business? This is a good question, especially if your business has three people in it. It's about branding. You establish reputation as you brand your business. Clients and potential clients will come to associate your business, service, performance etc. with what they see in you and your people, regardless of the true association between the two. My small business advice is to establish rules and traditions and atmosphere that will project the brand that you want for yourself and your established company. Remember - no culture is its own culture.
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